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Roxy Robinson 

“People will always remember how you made them feel “.

Roxy strives to create unforgettable memories and experiences for people to live fulfilled lives.


Specialist in Strategic Partnership Management, Corporate Events, Incentive Programs, Marketing strategy, and Client relationships.


Internationally recognized as an expert in concierge and lifestyle management with a portfolio of exclusive affiliations and high-profile networks that add tremendous value to any venture I embark on.

Strong business acumen, a forward-minded leader capable of inspiring teams towards a company or client's vision.

My career path to date has been Entrepreneurial, from launching a model and ambassador agency in South Africa, at the age of 17, and London to financing South Africa's first Luxury High-End concierge company which paved the way for future business ventures and global expansion across 120 satellite offices.

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This experience developed a broad understanding of the luxury travel and hospitality industry increasing my client portfolio across all continents with a key focus being Africa, Europe, USA, and the Middle-East.


We are global leaders in the curation of luxury corporate and lifestyle wellness retreats around the world. Whether you're looking for the perfect package for a corporate team incentive, a personal “health-kick” holiday, or a radical transformation in your well-being we offer it all.



The first podcast of its kind, Roxstar Insider Lifestyle delves into the ideas and stories of the leading people in the travel industry as we learn what makes them outliers in the field. Hosted by Roxy Robinson, each episode will cover views and trends in the ever-changing and expanding world of Luxury travel.

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PICKAFLAVA is an event management company that offers professional and quality event services to both Businesses across the board and to the private individual.




Travels the world with its key team of contributors and models featuring the most exciting destinations around the world.

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These experiences were created and established to add depth and authenticity to our clients' travel experiences, enabling them to truly immerse themselves in each destination they visit. 




Is an expertly curated team of creative designers, marketers and developers, working side by side with our consulting team.


Roxstar has been operational since 2004 , the only Travellermade Serandipians luxury agency in Africa and apart of many Hotel consortia s from Hyatt Prive , Hilton Impresario and many more . 

Our head offices are in South Africa but our clientele are global 
We have both High end FIT leisure and a substantially large corporate division for incentives events and corporate travel .

We organise many events , weddings , concerts , fashion shows and brand launches 



The ROXSTAR Group’s elite concierge offerings include the top 5 star hotels globally,  luxury homes and villas, five-star chefs and extraordinary supercars, private jets and yachts.


Starting with a glorious dream and the will to succeed, Roxy Robinson, Founder and CEO of The Roxstar Group is one of the only female successes to grace this luxury sector out of South Africa and beyond.

From the very beginning of The Roxstar Group, Roxy made a point to bring together the greatest concierge offerings. Curating such luxury lifestyle experiences has become increasingly demanded in recent years, which Roxy foresaw and capitalized on.


She always goes the extra mile surprising guests with personal touches she picked up from past conversations and ensuring any trip is turned into a once in a lifetime experience .


  • Business women of the year nominee - 2018, FNB

  • SMD Businesswoman of the Year - 2018, 2019, 2021

  • First National Bank's Businesswoman
    of the Year  2017


  • FNB ROCCI Business of the year nominee
    - 2019, Bedfordshire UK

  • Businesswomen Of the Year Finalist 
    Jul 01, 2020


  • Women of The Future Award - Entreprenuer Finalist 2022


As a Christian, Roxy’s faith leaves an indelible mark in whatever task she takes on. Whilst her love of children certainly speaks to her dream of having a family of her own one day, she finds peace in life’s timing and takes comfort in the belief that everything happens for a reason. Currently, the growth of her business is one of her main priorities, as well as her immediate family, friends and the charitable causes and foundations she supports outside of her company.


Born in South Africa, 1986, Roxy Robinson was a determined and competitive individual from the very beginning. From representing her country in gymnastics at the age of 11, to starting her own business at 17, there was little that could deter Roxy from achieving greatness. Now, founder and CEO of the Roxstar Group and proud nominee of First National Bank’s Businesswoman of the Year in 2017 and 2019 and SMD Businesswoman of the Year in 2018 and 2019 consecutively, Robinson is one of the most connected businesswomen in the industry. 

Her love for people and life has undoubtedly been the driving force behind her work, but it is Roxy’s ultimate goal to share this passion through the creation of opportunities and unique experiences. Despite the overwhelming success that Roxy has achieved over the years, her desire to instil happiness in people’s lives that has remained consistent throughout. It is through a balance of determination, competitiveness, tenacity, and strong work ethic that has given Roxy the footing to become the proud owner of five successful companies that continue to grow and flourish.

Whilst still in school, a 17-year-old Roxy identified a gap in the market and promptly began to formulate a business model for promotional events. What started out as a few friends modelling and hosting for various events quickly transformed into a business that sourced models with the skills and personalities to interact and engage with clients to sell products . It wasn’t long before the success of her self-made business drove Roxy to pursue further studies whilst exploring entrepreneurial opportunities, all of which would eventually lead her to travel the world, secure international contracts, and build her very own brand from the ground up.


A major turning point in Roxy’s career came about during the Soccer World Cup in South Africa, 2010. Using her self-established network of contacts and connections, Roxy captured the attention of numerous international key players, where she was able to showcase her skills in hosting world-class events and provide VIP services, ultimately putting her business on the map. 

Soon after, she invested in the creation and building of a personal passion project , Amore Vitae – an online platform that allows students from all parts of the globe to be active members of society by adding value to their lives and providing access to internship and employment opportunities, as well as student benefits in travel and related deals. Over the years, Roxy’s ambition has led to an exponential growth in her business, which shows no signs of slowing down any time soon.

Continuously Expanding Enterprise:

  • In 2004, Roxy launched her PromoModel agency, which now stands at a network of a whopping 3878 international models and influencers.

  • In 2010, the Consulting & Concierge business kicked off.

  • 2011 saw the opening of the Event company.

  • In 2014, Roxy was awarded shares and became the marketing director of a software business for her invaluable IP brought to the partnership.

  • In 2017, the Incentive Travel and Corporate Concierge divisions of the Roxstar Group were launched.

  • Her most recent venture, a luxury wellness and lifestyle retreat business, was launched in 2019, in partnership with celebrity fitness instructor and motivational speaker, Dolvett Quince known as Tabula Rasa Retreats.


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