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Roxy Robinson, the founder, and CEO of Roxstar Global Consulting, has embarked on a remarkable journey marked by passion, dedication, and a relentless pursuit of excellence. Her professional trajectory is adorned with significant accomplishments and transformative impact.

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Who is Roxy?

Meet the Founder

Roxy Robinson is a connoisseur of luxury and a luminary in the fields of Strategic Partnership Management, Corporate Events, Incentive Programs, Marketing Strategy, and Client Relationships. Her international reputation as an expert in concierge and lifestyle management is backed by an impressive portfolio of exclusive affiliations and high-profile networks, bringing unparalleled value to every endeavor she undertakes. Roxy's exceptional business acumen and visionary leadership have made her a force to be reckoned with, uniquely able to inspire teams and guide them toward realising the grand visions of both companies and clients alike.

Roxy's journey began with a spark of entrepreneurial spirit that shone brightly from a young age. At just 17, she launched a model and ambassador agency in South Africa, setting the foundation for her remarkable career. This early success propelled her to London, where she made her mark by financing South Africa's first luxury high-end concierge company. This groundbreaking venture paved the way for future business endeavors, propelling her toward global expansion and establishing an impressive network of 120 satellite offices worldwide. Through her vast experience, Roxy has cultivated a deep understanding of the luxury travel and hospitality industry, curating extraordinary experiences for a discerning global clientele with a particular focus on Africa, Europe, the USA, and the Middle East.

Roxy's accomplishments extend well beyond her role as a specialist in luxury concierge services. She is a trailblazer who constantly pushes boundaries and sets new standards in the industry. Her unwavering commitment to excellence has earned her international recognition and prestigious partnerships with renowned brands and media outlets. As she continues to lead the way in luxury travel and hospitality, Roxy remains dedicated to delivering unparalleled service and creating unforgettable experiences. With her finger on the pulse of the industry, she embraces the growing importance of wellness and the power of immersive experiences, ensuring that every venture she undertakes is imbued with sophistication, elegance, and a touch of magic.

At the heart of Roxy's life and work is her deep faith, which serves as her guiding light and foundational inspiration. This faith underscores her commitment to excellence, integrity, and service, influencing every aspect of her professional journey.

Roxy Robinson epitomises luxury, bringing an unmatched level of sophistication and elegance to the business world.

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Co- Founder
Co- Founder

Travels the world with its key team of contributors and models featuring the most exciting destinations around the world.

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Co- Founder

WIs an expertly curated team of creative designers, marketers and developers, working side by side with our consulting team.


Roxy's Bio

Visionary Leader and Entrepreneur
Roxy Robinson is the founder and CEO of Roxstar Global Consulting and The Roxstar Group. Her journey is marked by passion, dedication, and a relentless pursuit of excellence. Roxy's professional trajectory includes significant accomplishments and transformative impacts across various industries.

Early Life and Entrepreneurial Spirit

From a young age, Roxy exhibited unyielding determination and a competitive spirit. At just 17, she identified a market gap and developed a business model for promotional events. What began as a small group of friends hosting events quickly flourished into a thriving enterprise. This early entrepreneurial venture propelled Roxy to pursue further education and secure international contracts, ultimately establishing her brand from scratch.

Founder and CEO of Roxstar Global Consulting

As the founder and CEO of Roxstar Global Consulting, Roxy has harnessed her entrepreneurial spirit to drive positive change across diverse industries. She has spearheaded innovative strategies that have transformed struggling businesses into thriving enterprises. Roxy is a staunch advocate for gender diversity and equality within the corporate world, consistently demonstrating her commitment to fostering a better business environment for all.

Commitment to Community and Sustainability

Beyond her professional achievements, Roxy is deeply invested in giving back to her community and nurturing the next generation of leaders. Through mentorship programs, educational initiatives, and philanthropic efforts, she strives to create a lasting legacy of empowerment. She has also championed sustainable business practices and environmental stewardship, intertwining profit with purpose. By addressing societal and environmental challenges, she exemplifies that businesses can be drivers of positive change while maintaining a competitive edge.

The Roxstar Group: Elevating Luxury Concierge Services

Roxstar, the epitome of opulence, has graced the luxury travel industry since 2004. As the exclusive Traveller made Serandipians agency partner in Africa, Roxstar stands alongside esteemed hotel consortia such as Hyatt Prive and Hilton Impresario. Nestled in its lavish head offices in South Africa, Roxstar caters to a discerning global clientele, offering high-end FIT leisure experiences and a formidable corporate division specializing in incentives, events, and corporate travel.

Unmatched Expertise in Luxury Experiences

The Roxstar Group, led by Roxy Robinson, is revolutionizing the luxury concierge business with unparalleled style and opulence. The group's elite concierge offerings encompass five-star hotels worldwide, exquisite luxury homes and villas, renowned five-star chefs, extraordinary supercars, private jets, and luxurious yachts. Roxy's unwavering commitment is to curate the most extraordinary concierge experiences, recognizing the growing demand for such lavish lifestyle encounters.

Dedication to Excellence

Roxy's dedication to excellence knows no bounds. She consistently goes above and beyond, surprising guests with personalized touches gleaned from past conversations, ensuring that every trip becomes an unforgettable, once-in-a-lifetime experience.

Roxy Robinson's life's work is a testament to her dedication to business excellence, social responsibility, and continuous personal and professional growth. As a female trailblazer in the luxury sector, she captivates audiences both locally and internationally, inspiring and guiding individuals toward greatness.


"People will always remember how you made them feel"

- Roxy Robinson

Roxy's Awards

Roxy Robinson has garnered numerous prestigious awards in recognition of her exceptional contributions to the luxury travel and hospitality industry. In 2020, she was a finalist for the National Business Women's Awards in the Business Woman of the Year (Micro) category, a testament to her visionary leadership and commitment to innovation. Her impressive accolades also include a nomination for the FNB Businesswoman of the Year in 2017 and the FNB ROCCI Business Women of the Year Nomination in 2017. Additionally, she was nominated for Business of the Year by Bedfordshire, UK, highlighting her international acclaim. In 2022, Roxy was nominated as one of the top Creative Luxury Travel Designers, further solidifying her status in the industry. In 2023, Roxy received the Gold Award as a 1st Grand Designer, making her the only luxury travel designer in Africa and one of just 19 member agencies globally to receive Gold status from the prestigious travel consortium Serandipians by Traveller Made. Her remarkable achievements also include consecutive wins as SMD Businesswoman of the Year in 2018 and 2019. Moreover, Roxy has been recognised as one of the Most Admired Women Leaders in Business, celebrating her exceptional leadership and unwavering commitment to excellence. These honors underscore Roxy's remarkable achievements and solidify her reputation as one of the industry's most respected and connected businesswomen, renowned for delivering unparalleled luxury experiences.

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Celebrated Event Productions

Roxy Robinson has been instrumental in introducing Maxim magazine to South Africa, overseeing its successful launch and managing the casting for Maxim Hot 100. Her expertise culminated in organising the highly anticipated launch party, where she ensured a seamless blend of glamour and excitement. Roxy's role extends beyond magazine launches; she has orchestrated exclusive events such as the Superdry South Africa fashion show and launch party with IDRIS Elba, as well as curated experiences at Luxus parties, renowned as Africa's most exclusive invite-only events. Her portfolio includes managing travel arrangements for prominent celebrities visiting South Africa, coordinating events for top alcohol brands, and organising charity fundraisers, underscoring her reputation as a leading figure in luxury travel and event management. Moreover, Roxy's involvement with many other prominent companies further highlights her extensive influence and impact in the industry.

Press & Recognition

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Roxy Robinson: Pioneering Luxury Experiences with Passion and Precision
     - Chief Navigators

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Roxy Robinson: Female Entrepreneur Breaking Bounds
         - The Boss Babe

Image by Ed Rojas

Roxy Robinson: Travel Tastemakers with Peter Gould

Latest from Our Blogs

Roxy's Reviews

Roxy shares her personal experiences from the world's finest hotels. As a luxury travel connoisseur, she has had the privilege of staying in some of the most exquisite accommodations. Here, you’ll find her reviews, highlighting the unique features, exceptional services, and memorable moments from each stay. Discover her top choices and join her on this journey to explore the best in luxury hospitality, helping you find your next dream destination.