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Roxy Robinson

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“People will always remember how you made them feel “. Roxy strives to create unforgettable memories and experiences for people to live fulfilled lives.

A Bit About Roxy

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Specialist in Strategic Partnership Management, Corporate Events, Incentive Programs, Marketing strategy, and Client relationships.

Internationally recognized as an expert in concierge and lifestyle management with a portfolio of exclusive affiliations and high-profile networks that add tremendous value to any venture I embark on.

Strong business acumen, a forward-minded leader capable of inspiring teams towards a company or client's vision.

My career path to date has been Entrepreneurial, from launching a model and ambassador agency in South Africa and London to financing South Africa's first Luxury High-End concierge company which paved the way for future business ventures and global expansion across 120 satellite offices.

This experience developed a broad understanding of the luxury travel and hospitality industry increasing my client portfolio across all continents with a key focus being Africa, Europe, USA, and the Middle-East.


We are global leaders in the curation of luxury corporate and lifestyle wellness retreats around the world. Whether you're looking for the perfect package for a corporate team incentive, a personal “health-kick” holiday, or a radical transformation in your well-being we offer it all.


The first podcast of its kind, Roxstar Insider Lifestyle delves into the ideas and stories of the leading people in the travel industry as we learn what makes them outliers in the field. Hosted by Roxy Robinson, each episode will cover views and trends in the ever-changing and expanding world of Luxury travel.

Roxy Robinson Portfolio

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Travels the world with its key team of contributors and models featuring the most exciting destinations around the world.

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PICKAFLAVA is an event management company that offers professional and quality event services to both Businesses across the board and to the private individual.


Some of Roxy's Favourite TravelMoments 


Download Roxy Robinson's History and see how she built her career from day one. 

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Roxy Robinson Awards 

Business women of the year nominee - 2018, FNB
SMD Businesswoman of the Year- 2018, 2019 , 2021
First National Bank's Businesswoman of the Year  2017
Business of the year nominee - 2019, Bedfordshire UK
Businesswomen Of the Year Finalist 
Jul 01, 2020
National Business Awards

Roxy Robinson Bio

Early Life & Career

Born in South Africa, 1986, Roxy Robinson was a determined and competitive individual from the very beginning. From representing her country in gymnastics at the age of 11, to starting her own business at 17, there was little that could deter Roxy from achieving greatness. Now, founder and CEO of the Roxstar Group and proud nominee of First National Bank’s Businesswoman of the Year in 2017 and 2019 and SMD Businesswoman of the Year in 2018 and 2019 consecutively, Robinson is one of the most connected businesswomen in the industry. Her love for people and life has undoubtedly been the driving force behind her work, but it is Roxy’s ultimate goal to share this passion through the creation of opportunities and unique experiences. Despite the overwhelming success that Roxy has achieved over the years, her desire to instil happiness in people’s lives that has remained consistent throughout. It is through a balance of determination, competitiveness, tenacity, and strong work ethic that has given Roxy the footing to become the proud owner of five successful companies that continue to grow and flourish.

Whilst still in school, a 17-year-old Roxy identified a gap in the market and promptly began to formulate a business model for promotional events. What started out as a few friends modelling and hosting for various events quickly transformed into a business that sourced models with the skills and personalities to interact and engage with clients to sell products . It wasn’t long before the success of her self-made business drove Roxy to pursue further studies whilst exploring entrepreneurial opportunities, all of which would eventually lead her to travel the world, secure international contracts, and build her very own brand from the ground up.

Career Highlights 

A major turning point in Roxy’s career came about during the Soccer World Cup in South Africa, 2010. Using her self-established network of contacts and connections, Roxy captured the attention of numerous international key players, where she was able to showcase her skills in hosting world-class events and provide VIP services, ultimately putting her business on the map. Soon after, she invested in the creation and building of a personal passion project , Amore Vitae – an online platform that allows students from all parts of the globe to be active members of society by adding value to their lives and providing access to internship and employment opportunities, as well as student benefits in travel and related deals. Over the years, Roxy’s ambition has led to an exponential growth in her business, which shows no signs of slowing down any time soon.

Here is a brief summary of Roxy’s continuously expanding enterprise:

  • In 2004, Roxy launched her PromoModel agency, which now stands at a network of a whopping 3878 international models and influencers .

  • In 2010, the Consulting & Concierge business kicked off

  • 2011 saw the opening of the Event company

  • In 2014, Roxy was awarded shares and became the marketing director of a software business for her invaluable IP brought to the partnership

  • In 2017, the Incentive Travel and Corporate Concierge divisions of the Roxstar Group were launched

  • Her most recent venture, a luxury wellness and lifestyle retreat business, was launched in 2019, in partnership with celebrity fitness instructor and motivational speaker, Dolvett Quince known as Tabula Rasa retreats


Personal Life              
As a Christian, Roxy’s faith leaves an indelible mark in whatever task she takes on. Whilst her love of children certainly speaks to her dream of having a family of her own one day, she finds peace in life’s timing and takes comfort in the belief that everything happens for a reason. Currently, the growth of her business is one of her main priorities, as well as her immediate family, friends and the charitable causes and foundations she supports outside of her company.

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Project Manager





London, England

Travel Tastemakers

Peter Gould

Travel Tastemakers is a podcast brought to you by the people behind TFest. The first podcast of its kind, Travel Tastemakers delves into the ideas and stories of the leading people in the travel industry as we learn what makes them outliers in the field. Hosted by Peter Gould, each episode will cover views and trends in the ever-changing and expanding world of Luxury travel. Peter is an industry veteran and innovator, currently chairman of Worldwide Events, he has founded several other media and travel corporations over his extensive career. If you work in the industry or simply love travel this is the podcast for you.

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