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Roxy Robinson

Who is Roxy?

Meet the Founder

“People will always remember how you made them feel “.

Roxy strives to create unforgettable memories and experiences for people to live fulfilled lives.

Roxy Robinson is a true connoisseur of luxury, specializing in Strategic Partnership Management, Corporate Events, Incentive Programs, Marketing Strategy, and Client Relationships. With an international reputation as an expert in concierge and lifestyle management, Roxy boasts an impressive portfolio of exclusive affiliations and high-profile networks that bring unparalleled value to every endeavor she undertakes.

Roxy's exceptional business acumen and visionary leadership make her a force to be reckoned with. She has the unique ability to inspire teams and guide them towards realizing a company or client's grand vision.

From a young age, Roxy's entrepreneurial spirit shone brightly. At just 17 years old, she launched a model and ambassador agency in South Africa, setting the stage for her remarkable journey. Later, she ventured to London, where she made her mark by financing South Africa's first Luxury High-End concierge company. This groundbreaking venture paved the way for future business endeavors and propelled her towards global expansion, establishing an impressive network of 120 satellite offices.

Through her vast experience, Roxy has cultivated a deep understanding of the luxury travel and hospitality industry. Her client portfolio spans across continents, with a particular focus on Africa, Europe, the USA, and the Middle East. This global perspective allows her to curate extraordinary experiences and cater to the discerning tastes of clients from around the world.

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Roxy's accomplishments extend beyond her role as a specialist in luxury concierge services. She is a true trailblazer, constantly pushing boundaries and setting new standards in the industry. Her unwavering commitment to excellence has earned her international recognition and prestigious partnerships with renowned brands and media outlets.

As Roxy continues to lead the way in luxury travel and hospitality, she remains dedicated to delivering unparalleled service and creating unforgettable experiences. With her finger on the pulse of the industry, she embraces the ever-growing importance of wellness and the power of immersive experiences. Roxy Robinson is the epitome of luxury, bringing sophistication, elegance, and a touch of magic to every venture she undertakes.

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“People will always remember how you made them feel"

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Travels the world with its key team of contributors and models featuring the most exciting destinations around the world.

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PICKAFLAVA is an event management company that offers professional and quality event services to both Businesses across the board and to the private individual.

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Is an expertly curated team of creative designers, marketers and developers, working side by side with our consulting team.

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These experiences were created and established to add depth and authenticity to our clients' travel experiences, enabling them to truly immerse themselves in each destination they visit. 

Roxy's Bio

And her early life

Roxy Robinson, the founder and CEO of Roxstar Global Consulting, has embarked on a remarkable journey marked by passion, dedication, and a relentless pursuit of excellence. Her professional trajectory is adorned with significant accomplishments and transformative impact.

From a young age, Roxy exhibited an unyielding determination and competitive spirit. At just 17 years old, she astutely identified a market gap and swiftly developed a business model for promotional events. What began as a small group of friends hosting various events soon flourished into a thriving enterprise, sourcing models with exceptional skills and captivating personalities. This entrepreneurial venture propelled Roxy to pursue further education and secure international contracts, ultimately establishing her own brand from scratch.

As the founder and CEO of Roxstar Global Consulting, Roxy has harnessed her entrepreneurial spirit to drive positive change across diverse industries. She has spearheaded innovative strategies that have transformed struggling businesses into thriving enterprises. Additionally, Roxy has been a staunch advocate for gender diversity and equality within the corporate world, consistently demonstrating her commitment to fostering a better business environment for all.

Beyond her professional achievements, Roxy is deeply invested in giving back to her community and nurturing the next generation of leaders. Through mentorship programs, educational initiatives, and philanthropic efforts, she strives to create a lasting legacy of empowerment that extends far beyond her immediate reach.

Roxy has also championed sustainable business practices and environmental stewardship, intertwining profit with purpose. By addressing societal and environmental challenges, she has exemplified that businesses can be drivers of positive change while maintaining a competitive edge.

As the founder of Roxstar Global Consulting, Roxy's mission has always been to empower others with the tools they need to succeed. She believes that recognition for her work would provide a powerful platform to amplify these efforts, inspiring and guiding even more individuals towards greatness.

In conclusion, Roxy Robinson humbly submits her name for consideration. Her life's work, as highlighted in her biography, is a testament to her dedication to business excellence, social responsibility, and continuous personal and professional growth. She is ready to embark on the next steps of this journey and is sincerely grateful for the opportunity to be considered for this prestigious honor.


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Roxstar, the epitome of opulence, has graced the luxury travel industry since 2004. As the exclusive Travellermade Serandipians agency partner in Africa, we proudly stand alongside esteemed hotel consortia such as Hyatt Prive and Hilton

Impresario, among others.

Nestled in our lavish head offices in South Africa, we cater to a discerning global clientele. Our repertoire boasts not only high-end FIT leisure experiences but also a formidable corporate division specializing in incentives, events, and corporate travel.

Immersed in the realm of extravagance, we orchestrate a myriad of unforgettable occasions. From enchanting weddings and mesmerizing concerts to glamorous fashion shows and captivating brand launches, our expertise knows no bounds. 



The Roxstar Group, led by the visionary Roxy Robinson, is revolutionizing the luxury concierge business with unparalleled style and opulence.

Indulge in the epitome of luxury with The Roxstar Group's elite concierge offerings, which encompass the crème de la crème of five-star hotels worldwide, exquisite luxury homes and villas, renowned five-star chefs, extraordinary supercars, private jets, and luxurious yachts.

Roxy Robinson, the Founder and CEO of The Roxstar Group, embarked on this remarkable journey with a grand dream and an unwavering determination to succeed. Hailing from South Africa, she stands as one of the few female trailblazers in the luxury sector, captivating audiences both locally and internationally.

Right from the inception of The Roxstar Group, Roxy's unwavering commitment has been to curate the most extraordinary concierge experiences. Recognizing the growing demand for such lavish lifestyle encounters, she astutely anticipated this trend and seized the opportunity.

Roxy's dedication to excellence knows no bounds. She consistently goes above and beyond, surprising guests with personalized touches gleaned from past conversations, ensuring that every trip becomes an unforgettable, once-in-a-lifetime experience.

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Roxy Robinson has been recognized with numerous prestigious awards for her exceptional contributions to the luxury travel and hospitality industry. As a finalist for the National Business Women's Awards - Business Woman of the Year - Micro in 2020, Roxy's visionary leadership and commitment to innovation have been acknowledged. Additionally, her nominations for First National Bank's Businesswoman of the Year and her consecutive wins as SMD Businesswoman of the Year in 2018 and 2019 highlight her remarkable achievements and influence in the industry. These accolades solidify Roxy's position as one of the most respected and connected businesswomen, known for her unparalleled luxury experiences and commitment to excellence.

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Continuously Expanding Enterprise